Defining Corporate Identity with
brand identity
In an era of information overload, the challenge of getting noticed and standing out from competitors is daunting. Winning is the ability to tell your uniqueness, your distinctive value.
A clear objective that becomes hazy when the image and words used to define or tell about oneself lack the strength to convey the corporate identity.
Communication
GOT A Project
IN MIND?
Studying Identity to Strengthen the Brand
Defining brand identity can be a natural or more articulated process depending on the company's level of awareness. We start with a structured brief, if there is a clear idea of the direction to take, or we activate a warm-up to investigate useful information to build it.
We propose a strategic assessment in case it is necessary to clarify the needs, objectives, positioning, and strengths of the company, establishing an identity map of the company. Finally, we give concrete shape to the brand identity by creating all the tools necessary to effectively convey it in the market.
The Pillars of Effective Brand Identity
Naming: we find the right name for a company, a group, a project, a service, or a product. We start from your needs and translate them into words, verifying their uniqueness in the sector: the first step to make it memorable.
Logo: we interpret the company's character and the soul of the brand to the best, associating it with a graphic sign, lettering, pictograms, or the combination of several elements, taking into consideration the reference context to be distinctive.
Tagline: we create an effective, functional, and easy-to-remember phrase that can evoke values or sensations capable of imprinting in the minds of those who read or hear it.
Visual Identity: we build the set of elements and styles that characterize the identity of your company. We do this by consistently organizing your logo and its variations, fonts, the brand's color palette, and also the use of iconography, images, photographs, illustrations, and animations.
Manifesto: we draft the declaration of intentions of your company. A combination of vision, mission, and values that describe the meaning of the activity and its ability to outline a future direction, in order to convey an inspirational message to everyone, both inside and outside the company.
With MULTI, you can:
Act on the brand's reputation by conveying the values that the company identifies with to its target audience.
Make the brand easily recognizable and memorable, increasing interest and strengthening customer loyalty.
Develop credibility and authority in the market, both towards prospects and towards competitors.
