Strengthening your strategy through competition analysis
To navigate accurately within your markets or reference sectors, you cannot overlook a competition analysis, whether at a local, national, or international level.
Thanks to our competition analysis, you can gain greater awareness of your strengths and weaknesses, as well as distinctive values capable of guiding your strategic business development choices.
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Understanding your context through competitors
In conducting an analysis of your competition, we provide a targeted and tailored approach, leveraging our thirty years of experience in the business world, sector knowledge, and sensitivity in qualitative data analysis.
In particular, the main activities characterizing our competition investigation include:
Identification of direct and indirect competitors of the company.
Collection of detailed information about competitors.
Elaboration and analysis of data.
Definition of a competition positioning matrix according to defined parameters.
Cross-comparison between the positioning of competitors and the company.
The characteristics investigated for each competitor include analysis of key economic-financial data, product assortment, sales and distribution methods, positioning and market share, sales channels, and major innovation and research activities.
With MULTI, you can:
Identify a precise competition positioning matrix for a cross-comparison with your current position.
Identify actions and tools useful for limiting the strength of competition, glimpsing new market opportunities, and strengthening your position.
