Esplorare nuove opportunità di mercato in modo tangibile attraverso un market test
To verify the potential of your strategy regarding the launch of a new product, entry into a new market, or introduction of a new application, a reliable investigation is needed in anticipation of the actual launch.
The market test is a "sales trial" directed towards a specific geographic area or a panel of potential customers: end consumers, distributors, agents, importers, and many others. It's an activity that allows us to gather information on the acceptance or effectiveness of the solution you've studied, thus optimizing it before making it official.
Strategy
GOT A Project
IN MIND?
Taking measurements before entering new contexts
We start with an internal warm-up, allowing us to gather the strategy, expectations, and indications related to the proposal you have in mind for the market. This way, we can precisely define the parameters for selecting the reference panel and make the test results even more reliable. Finally, we conduct targeted research and questionnaires, progressing to face-to-face interviews, surveys, and on-field interactions with customers, agents, and distributors. Ultimately, we provide an analysis report, highlighting elements of effectiveness or criticality, useful for taking corrective actions.
With MULTI, you can:
Gather new data to better calibrate your marketing and business development strategy.
Investigate the perception of your target audience and resolve any doubts.
Enhance the success of launching a new product or make the entry into a new market or sector more impactful by specifically analyzing all the most important aspects.
