Structuring the business through market strategic planning
A marketing plan starts and ends with your market objectives, serving as both a starting point and a destination. To calculate where you are and what path you need to take, you need to know your company and the market, but also consider external factors, criticalities, opportunities, time, and resources.
All information, all data, all scenarios, no one excluded, are fundamental to planning the activities to be implemented. Once the framework is complete, means, tools, and actions come into play to achieve the objectives.
Strategy
GOT A Project
IN MIND?
The starting point of a strategy: the method
Strategic planning always begins with an internal and external analysis: a warm-up or assessment in which we examine and evaluate development objectives, bring collected evidence on reference markets to define your market approach strategy clearly.
This process helps us identify needs, positioning, and strengths of the company: the result is a map that indicates the commercial direction, fundamental for strategy and planning.
The phases of market strategic planning:
Internal analysis: we collect and analyze information and data on your current business situation to define your positioning and begin to outline the commercial and marketing strategy.
External market and competition analysis: we frame your market and your reference sector, as well as map and analyze the main competitors. Only in this way can a market strategy be truly complete.
Definition of the market strategy: we formalize your strategic market positioning, the strategic guidelines for market approach. We do this by defining targets, sectors, objectives, commercial approach methods, as well as promotion and communication actions and tools.
Action plan: we define an operational document that includes marketing and communication activities, tools, timings, and budgets. We follow this plan to achieve the objectives set in the strategy.
With MULTI, you can:
Obtain a plan that identifies the best business opportunities and also considers and manages any critical issues.
Assimilate a method to set up the analysis of your company and the market effectively, punctually, and targeted.
Optimize promotion and sales actions, as well as timings and resources to achieve objectives.
Have a partner always by your side, capable of understanding you better because they know your sector and market closely and deeply.
